One Event. Two Days. Five Moving Parts. And One Very Big Challenge.

Well, apparently I don’t know how to do anything small. 😂🔥

If you’ve been following Red Flare Media for a while, you probably already know that I love a good challenge.

Especially when it involves creativity, organizing, planning, marketing, and bringing something to life that started as nothing more than an idea.

But this one?

This one might just be one of the biggest events I’ve ever taken on.

And the funny thing is, it’s not even five separate events.

It’s ONE event.

Over TWO days.

With not one…

Not two…

But FIVE different things happening within those two days!

And did I mention this is a completely NEW event?

As in, it’s never happened before.

No previous website to update.

No established Facebook page to work from.

No past registration system to copy.

We’re building something from the ground up.

And somehow, this is exactly the kind of project I love getting myself into.

Where Do You Even Start?

When someone says they’re putting on an event, people usually think about the actual event day.

The crowds.

The activities.

The excitement.

The finished product.

But what most people don’t see is everything that has to happen before anyone can even show up.

And with this particular project, we’re starting right at the beginning.

We need a NAME.

Yes, an actual name for the event.

Something memorable. Something that represents what we’re creating. Something that can grow with the event if it becomes an annual tradition.

And once you have a name?

Well, now you need an identity.

A website.

A Facebook presence.

Marketing materials.

Information for participants.

A registration section that actually works.

And that’s before we even get into coordinating the five different parts of the event itself.

Everything needs to connect.

Everything needs to make sense.

And everything needs to be built with the bigger picture in mind.

Because you aren’t just creating something for this year.

You’re potentially creating the foundation for something that could continue for years to come.

And that is pretty exciting.

Oh, And There’s a Board Involved.

Now, here’s where things get interesting.

This isn’t one of those projects where I can sit down, design something, decide I love it, and hit publish.

There’s a board of people involved.

Which means approvals.

Presentations.

Discussions.

Feedback.

Changes.

And sometimes going back to the drawing board.

Every step of the process needs to be shown, explained, and approved.

From ideas and designs to how things will function and how everything will come together.

And while that adds another layer of work, it also brings something important to the project.

Different perspectives.

Different ideas.

And people who all want to see this event succeed.

My job is to take all of that information, all of those ideas, and all of those expectations and turn them into something that actually works.

Something that looks professional.

Something that people can understand.

And something everyone involved can feel proud of.

Creative freedom is one thing. Creative freedom with a board of people waiting for approval? That’s a whole different adventure! 😂

The Registration System Alone Is Its Own Project.

Let’s talk about registration for a minute.

Because when people see a registration button on a website, they probably don’t think much about it.

You click it.

Fill in your information.

Submit.

Done.

Simple, right?

Well…

Not exactly.

Behind that little button is a whole lot of planning.

What information needs to be collected?

How do we organize registrations?

How do we make the process easy for the people signing up?

How does it all connect to the different activities happening throughout the event?

And how do we make sure it works properly before anyone starts using it?

Those are the things that need to be figured out long before registration opens.

And because this is a brand-new event, we’re building that process for the first time.

It’s a challenge.

But it’s also an opportunity to get things organized properly from the beginning.

Five Things. Two Days. One Big Picture.

This is probably the part that excites me the most.

Because while there are five different things happening within this event, they all need to feel like they’re part of something bigger.

One overall event.

One identity.

One place where people can find the information they need.

But at the same time, each activity needs its own attention.

Its own information.

Its own planning.

And potentially its own audience.

That’s where the marketing side of my brain really starts working.

How do we promote everything without overwhelming people?

How do we build excitement around something nobody has experienced before?

How do we make sure people understand what’s happening?

And how do we turn a brand-new event into something people want to attend?

Because you only get one chance to introduce something for the first time.

And I want that first impression to count.

This Is Exactly Why I Love What I Do.

Here’s the thing.

I could have chosen to focus Red Flare Media on nothing but social media posts.

And don’t get me wrong, I love creating content and helping businesses show up online.

But there’s so much more to marketing than making a Facebook post.

It’s building something.

It’s creating an identity.

It’s organizing information.

It’s figuring out how to connect people with an idea.

It’s taking something that exists in conversations, meetings, and notes and turning it into something real.

And sometimes it’s sitting in front of a screen looking at everything that needs to be done and thinking…

“Well, Taylor, you’ve really gotten yourself into something this time.” 😂

But then I start working.

One piece comes together.

Then another.

And suddenly, what started as a massive list of things to figure out begins looking like an actual event.

That’s the part I love.

Watching something take shape.

Am I Busy? Absolutely.

Let’s not forget that outside of Red Flare Media, I’m still a mom to two boys.

I still have a full-time job.

I still have a relationship, a family, and a life that doesn’t stop just because I’ve taken on a big project.

So yes, there’s a lot happening.

And yes, there are moments when I look at my schedule and wonder how I’m going to fit everything in.

But there’s also something incredibly rewarding about working on a project that challenges me.

One that pushes me to think differently.

One that requires me to use so many different skills I’ve developed over the years.

From event planning and marketing to website development, branding, organization, and communication.

It’s a lot.

But it’s definitely a me kind of event.

And We’re Only Getting Started.

I can’t share all the details just yet.

There’s still work happening behind the scenes.

Ideas being developed.

Designs being created.

Decisions being made.

And plenty of things still needing approval.

But I wanted to share a little bit of what I’ve been working on.

Because when this event finally comes together and people see the finished product, I want them to understand that it didn’t just happen.

It was built.

Step by step.

Decision by decision.

From an idea to something people will actually get to experience.

And getting to be part of that process is something I’m pretty proud of.

So stay tuned.

Because eventually, I’ll be able to share what we’ve been putting together.

And I have a feeling it’s going to be something pretty special.

One event. Two days. Five moving parts. A whole lot of planning.

And one redhead who’s apparently never been afraid of a little challenge.

Well… maybe a little afraid.

But that hasn’t stopped me yet. 😉

🔥 Taylor

Owner | Red Flare Media

Big ideas don’t scare me. They’re kind of my thing. 🔥